Categories
Performance Marketing

How To Get More Out Of Your Facebook Advertising Budget

Here’s a practical tip for Facebook & Instagram advertisers out there. We always say Content is King. That’s so true. BUT WHAT IF you already have the best content you could possible have but your conversions stink? This is what usually separates those who bluff and can actually execute. Acting on your feedback loop (data) is key.

Observe your targeting very closely. A good benchmark is to look for metrics such as add to cart and cost per results. If an ad set has no sign of improving (aka people adding to cart) – dump it after 24 hours of testing. Move on to the next until you at least have 5-10 ad sets that have consistent response (people adding to cart or buying).

When you have an ad set that is generating results but costs 50% or more your product cost – dump it and move on to the next one. I’d usually have at least 3 new ad sets per day for either testing or expansion purposes.

There are two ways of scaling campaigns. Vertical through directly increasing ad spend or Horizontal by experimenting and diversifying on new ad sets (reach). I prefer doing 80% horizontal and 20% vertical. Also, FB reps always tell you to test other stages higher in the funnel (view content) – this is crap. They just want you to spend more.

These works for us. Might work for you too 🙂

Categories
Performance Marketing

How To Spot A Fraudster

It’s never been easier to build a business – whether a brick and mortar, purely online or mix of both. It’s also never been confusing which content and product to consume given the sea of choices we have these days on demand 24/7.

Digital Marketing Consultants have sprouted everywhere since the industry has a very low barrier to entry and with almost no capital needed. Separating the wheat from the chaff is also a tedious undertaking to say the least.

Being in the digital marketing industry for almost 12 years working with Fortune 500 companies, here are five red flags to look for when talking to a digital marketing consultant.

Too Good To Be True

Like all things in general, when something is too good to be true – it probably isn’t. When you hear a digital marketing consultant say stuff such as “your website will rank for X keyword to number 1 spot in Google search result in 30 days” or “You will get this amount of revenue or ROI in X number of days”, better to say OK and go home.

No Website or Portfolio of Work

How can you offer SEO if you don’t have a website or any online presence? How can you tell that you’re good with PPC if you can’t describe or show results from past work? It’s simple as prove it to me or it didn’t happen.

Can’t Explain in Simple Terms

If you don’t understand a thing your digital marketing consultant is telling you, he probably don’t know what he’s talking about. It takes keen understanding and practitioner qualities to take a complex concept and translate into easy-to-digest narrative.

So the next time you talk to a “digital marketing expert” and issue a check, make sure he can deliver or else you will not just be wasting money but more importantly, your time and even your business reputation.