About Me

Hi, I’m Larry Dayag. Welcome to my humble home on the internet!

Over the past 15 years – I’ve been in the trenches, a practitioner. I’m passionate about growing businesses through digital marketing with a meticulous eye for the bottom-line and return on investment.

I always strive to create value and make a difference even if this means constantly challenging the status quo, identifying gaps and solving problems in unconventional ways.

Hilaga Digital is my brand as a data-driven digital marketer focused on helping growing businesses find their customers profitably through performance marketing.

I grew up in the Northern part of the Philippines. It’s where the name “Hilaga” came from which literally means North in local dialect (Tagalog)

Having neck-deep experience in enterprise-grade digital marketing strategies, I’ve spearheaded successful marketing campaigns for startups and fortune 500 companies in Southeast Asia, United States, Australia and Europe – propelled growth on omni-channel approach to a sustainable ROI.

Within the span of my career, I have directly worked with the C-suite and managed in-house, off-shore and cross-functional teams of specialists and managers globally from a wide array of digital expertise.