Here’s the common misconception out there: You can’t run collaborative platform advertising solutions (CPAS) with Lazada or Shopee on your own. Well, the truth is…you can. As long as your shop is Lazmall or ShopeeMall. For those who have no clue what CPAS is, it’s… Read More »Guide To Facebook Collaborative Advertising Solutions (CPAS)
We are often told to “follow best practices” or “don’t fix what isn’t broken”. Logically, it’s a safe advice to give anyone.
The only problem? It breeds mediocrity and laziness. A one-size fits all thinking definitely does not apply to every situation.
Return on investment (ROI) for email marketing is approximately $40 per $1 spent. Although email often gets a bad rap, a dinosaur and outdated marketing channel – nobody can deny that it is still a very effective complementary medium in the world of modern PPC,… Read More »Increase Sales By Growing Your Email Subscriber List
Once upon a time, I tried my luck with Graphic Design working for a Korean owned boutique web design shop. Photoshop was the tool of the trade and it still is for most designers I know these days. It didn’t pan out well. Turns out… Read More »PIXLR: The Only Free Photoshop Alternative That You Need
Average customer attention span these days is merely 5 seconds. As a Business Owner or Marketer, you have to engage on a deeper personal level and implement an integrated, omni-channel approach to provide a more consistent customer experience throughout your sales and marketing funnel. Here’s… Read More »Personalization Is The Key To Customers’ Minds, Hearts And Wallets
It’s rock-bottom for most people with the ongoing lockdown, fast growing number of coronavirus cases and fatalities by the hour. People are confined in isolation, many can’t work – or have totally lost their jobs, probably worse than the 2008 and previous recessions combined. The… Read More »Beat COVID-19 And Unstuck Your Business
Here’s a practical tip for Facebook & Instagram advertisers out there. We always say Content is King. That’s so true. BUT WHAT IF you already have the best content you could possible have but your conversions stink? This is what usually separates those who bluff… Read More »How To Get More Out Of Your Facebook Advertising Budget
It’s never been easier to build a business – whether a brick and mortar, purely online or mix of both. It’s also never been confusing which content and product to consume given the sea of choices we have these days on demand 24/7. Digital Marketing… Read More »How To Spot A Fraudster
There are many challenges in starting a business. Let alone staying afloat and wearing multiple hats day-in and day-out. From sales to marketing, accounting, operations. You name it. One of the low hanging fruits you can take advantage of as a small business owner is… Read More »Digital Marketing Strategy For Small Businesses