Email Marketing Lead Generation Performance Marketing Sales

Increase Sales By Growing Your Email Subscriber List

Return on investment (ROI) for email marketing is approximately $40 per $1 spent.

Although email often gets a bad rap, a dinosaur and outdated marketing channel – nobody can deny that it is still a very effective complementary medium in the world of modern PPC, Programmatic AI and Facebook Advertising when executed properly and within context.

From my own personal experience running high-volume email marketing campaigns over the years, whether it is for leadgen or e-commerce sales – it’s a no-brainer for customer initiation, nurture, up-sells and cross-sells.

Email communications are also known to foster relationships and influence positive customer lifetime values (CLTV).

When you drive traffic through paid advertising, it is a must to collect email addresses because an email list is own real estate, you can market to these people over and over again. As long as you remain relevant and don’t piss them off.

So the question becomes, how do you grow an email list? Here’s a Get Response infographic guide to planting the seeds to grow your email list!

Performance Marketing

What Is A Landing Page?

We all have encountered this:

You’re browsing social media or searching something on Google and clicked an ad that took you to this web page in long format like a sales letter or a short one with bullet description and a sign-up form. That is what we call a Landing Page.

A Landing page is usually a separate page from your website that aims a specific action from the user.

Marketers in particular cringe when an ad is directed to a website’s homepage – especially if the ad is talking about a very specific topic and requires a specific Call To Action. This CTA can be in many forms such as a sale, sign-up, call or inquiry.

A good landing page has only one objective: prompting visitors to do the one action you want them to do and convert. This is why many landing pages don’t have menus or a ton of external links—you want your visitor to complete the call to action, not navigate away or get distracted.

Before you engage with any pay-per-click or Facebook advertising campaign and pour money down the drain, Learn how to make effective landing pages to ensure higher chances of success and ROI from your marketing efforts.

USE THIS GUIDE to transform your web traffic into qualified leads and loyal customers.

Paid Social Performance Marketing Sales

250+ Facebook Ad Examples To Improve Your Sales

Inside you’ll see:

  • Real-world ads to add new life to your marketing
  • Fresh ad formats to treat your audience to something new
  • Innovative sales copy to bust out of writer’s block
  • Images & graphics that stop you in your tracks

Get Your Free eBook ›

Lead Generation Paid Social Performance Marketing

Launch Your LeadGen Campaign In 5 Minutes


And finally succeed with Facebook Advertising

  • Quickly create high-converting Facebook ads & landing pages 
  • Easily determine if your ad is working 
  • Spend your budget wisely & confidently 
  • Take advantage of sophisticated audience targeting (made simple) 
  • Seamlessly copy & customize campaigns to micro-target audiences  

Start Your Free Training Here.

Performance Marketing Tools of the Trade

PIXLR: The Only Free Photoshop Alternative That You Need

Once upon a time, I tried my luck with Graphic Design working for a Korean owned boutique web design shop. Photoshop was the tool of the trade and it still is for most designers I know these days.

It didn’t pan out well. Turns out that I’m a natural at Marketing and although I have an eye for good design and what sells, I did not have the actual talent for making (great) design. People sometimes think they can do anything but truth is that there are things you are cut out for and things that aren’t.

That was 15 years ago. These days, after working in Corporate for so long, here I am Freelancing and back to working from home and remotely 99% of the time (when not onsite in client meetings).

And even though I’ve accepted that I’m not a born designer, part of being a Marketer and a one-man-army Freelancer is doing some minor edits.

Photoshop is great but would get expensive with the subscription (SAAS) model they are now. ($29.99/month = $360/year). That didn’t seem like a great deal for my minimal needs.

If you’re like me and just need to make a few banner ads, album artwork, resize a photo or edit some shots for Social Media, you are gonna love it.

PIXLR: “Experience next level, intuitive photo editing with AI-powered tools for quick yet professional edits. Designed to be easy, you can now edit images smarter and faster for Free – with PIXLR. No steep learning curve, no design experience needed.”

There are two versions:

  • PIXLR X. The easy-to-use photo editor perfect for quick photo edits and adding one click filters.
  • PIXLR E. The more powerful version that is very similar to Photoshop. 

Check it out using the links below.

Main site

Copywriting Performance Marketing Sales

Level Up Your Writing & Sell More

There’s too much noise out there and people are bombarded with garbage 24/7/365. Don’t be trapped in mediocrity in the era of “new normal” amid the pandemic recession where only the best survive and thrive. Probably an exaggeration, but you get it.

Learn from the digital marketing pioneer, writer, speaker Ann Handley inspire marketers and business owners like you and me to create marketing magic through copywriting that gets real-world results.

Email Marketing Performance Marketing Sales

Turn Your Marketing Leads Into Sales

Customer relationship management (CRM) is a feature that lets you manage your company’s interactions with current and potential customers. It allows you to create pipelines. Pipelines are a visual representation of a sales process, or any type of interaction with your customer that involves a series of steps. They consist of stages, and each stage contains deals.

After you’ve created a pipeline and added new deals to it, you can move them between stages, add comments, set up reminders to call or email your deals, or update important deal information. You can also group multiple contacts under one deal name, which helps you identify which product or service you’re offering them. Additionally, you can enter account manager information to help you identify who is responsible for which client.

What can I accomplish with GetResponse CRM? How is it different from other services?

Because GetResponse CRM is part of the larger GetResponse platform, you can easily establish a feedback loop between CRM and the other GetResponse features you rely on:

  • Contacts in your account become your deals. This makes it easier for you to decide which contacts qualify as deals. Search for contacts who meet specific criteria—e.g. they have a very high score based on their subscriber activity, they have regularly opened your messages, clicked on links, participated in your webinars—and save them as segments.
  • Add your pre-selected contacts to the pipeline. Move them between stages and update their deal information to keep track of how your sales deals are progressing. Use the data you collect to adjust your business and communication strategy.
  • Use CRM data to filter and group people based on which pipeline and stage they are in. You can now create segments that include vital deal information.

Simply put, you can quickly evaluate which contacts may become deals and instantly add them to a pipeline. Equally quickly, you can create new segments that include deals and schedule messages for them. The flow of information about your contacts and deals is automatic and unimpeded. So, you can be certain that you have the right people on your recipient list.

Paid Social Performance Marketing

Guide To Facebook Collaborative Advertising Solutions (CPAS)

Here’s the common misconception out there: You can’t run collaborative platform advertising solutions (CPAS) with Lazada or Shopee on your own.

Well, the truth is…you can. As long as your shop is Lazmall or ShopeeMall.

For those who have no clue what CPAS is, it’s an acronym for collaborative platform advertising solution. It’s basically a tie-up between Google & Facebook with marketplaces like Lazada and Shopee to run measurable advertising programs. This means that you’re not blind-sided as to what happens with the money you spend driving paid traffic to these marketplaces. You can track from page view to conversions or sales.

If you have the time and resources to run CPAS – it’s one of the best investments you can make in your Lazada and Shopee stores. Let this guide be your starting point. Enjoy and you’re welcome 🙂

Business Manager, Merchant Account & Catalog Setup

  • Get in touch with Lazada & Shopee Marketing Solutions Team.
  • Provide Lazada & Shopee with details they need such as email address for Marketing Solutions Portal (Lazada) and fill-out pre kick-off brief (Shopee).
  • If you haven’t, create your Facebook Business Manager account and Google Shopping Merchant account.
  • Lazada & Shopee Shares segment catalog to your Facebook & Google business accounts.

Prospecting, Remarketing & Retention

  • Create a prospecting campaign based on 1% lookalike audience.
  • Test a series of prospecting campaigns based on:
    • 2-5% lookalike audience
    • Different interests
  • Create a retargeting campaign targeting 30 days add-to-cart (ATC) audiences
  • Create a retention campaign sending exclusive vouchers or loyalty deals to existing customers
  • Test between manual & smart shopping campaigns on Google
  • Include Search campaigns for added visibility

Proven strategies you can test

  • Always use catalog sales as campaign objective & purchase as delivery optimization as it usually performs better but when you have less than 50 conversions per week & purchase pixel is not giving any results, try add-to-cart. Essentially moving higher or lower the funnel as you gather data & gauge performance
  • Gather data as quick as you can on prospecting campaigns and evaluate. Start with manually budgeted ad-sets and roll-out the performing ones to a CBO campaign
  • Test new prospecting campaigns every week, turn off non-performing ads after two days
  • Prepare teaser campaigns for big days (9/9, 11/11, 12/12) and increase budget

How to measure success?

  • Ultimately, main KPI is return-on-ad-spend (ROAS), this is basically the ROI equivalent in digital marketing basically measured as gross sales/ad spend. Depending on your average cart value, ROAS should be at least 3x. Based on experience, it is possible to go up to more than 12x if you’re good at optimizing and tweaking your campaigns based on data
  • Determine your cost per landing page view. As a benchmark in 2019, for CPGs this should not be more than P5 and P10 for higher-valued goods
  • Check your numbers daily and have a monitoring spreadsheet in place

Any Lazmall or Shopeemall can run CPAS on their own. So if you are interested in learning your own, by all means, go ahead. If you need assistance or if you already have set it up but you not getting a positive ROAS (return on ad spend), contact us and we’re happy to help!

Check out our blog to learn more.

Email Marketing Performance Marketing

How Can Email Autoresponders Grow Your Business?

Email is a vital part of direct response marketing and any online branding strategy in general. It’s also a cost efficient and high return-on-investment (ROI) channel of $40 (cross-industry average) in every dollar spent.

Here’s an infographic from GetResponse on how you can leverage email to achieve your business goals.

Email Marketing Performance Marketing

Personalization Is The Key To Customers’ Minds, Hearts And Wallets

Average customer attention span these days is merely 5 seconds. As a Business Owner or Marketer, you have to engage on a deeper personal level and implement an integrated, omni-channel approach to provide a more consistent customer experience throughout your sales and marketing funnel.

Here’s how Personalization can help your business succeed in this noisy world and get higher chances of creating purchase intent.

Reference: Get Response. A complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers.