Return on investment (ROI) for email marketing is approximately $40 per $1 spent.
Although email often gets a bad rap, a dinosaur and outdated marketing channel – nobody can deny that it is still a very effective complementary medium in the world of modern PPC, Programmatic AI and Facebook Advertising when executed properly and within context.
From my own personal experience running high-volume email marketing campaigns over the years, whether it is for leadgen or e-commerce sales – it’s a no-brainer for customer initiation, nurture, up-sells and cross-sells.
Email communications are also known to foster relationships and influence positive customer lifetime values (CLTV).
When you drive traffic through paid advertising, it is a must to collect email addresses because an email list is own real estate, you can market to these people over and over again. As long as you remain relevant and don’t piss them off.
So the question becomes, how do you grow an email list? Here’s a Get Response infographic guide to planting the seeds to grow your email list!
Customer relationship management (CRM) is a feature that lets you manage your company’s interactions with current and potential customers. It allows you to create pipelines. Pipelines are a visual representation of a sales process, or any type of interaction with your customer that involves a series of steps. They consist of stages, and each stage contains deals.
After you’ve created a pipeline and added new deals to it, you can move them between stages, add comments, set up reminders to call or email your deals, or update important deal information. You can also group multiple contacts under one deal name, which helps you identify which product or service you’re offering them. Additionally, you can enter account manager information to help you identify who is responsible for which client.
What can I accomplish with GetResponse CRM? How is it different from other services?
Because GetResponse CRM is part of the larger GetResponse platform, you can easily establish a feedback loop between CRM and the other GetResponse features you rely on:
Contacts in your account become your deals. This makes it easier for you to decide which contacts qualify as deals. Search for contacts who meet specific criteria—e.g. they have a very high score based on their subscriber activity, they have regularly opened your messages, clicked on links, participated in your webinars—and save them as segments.
Add your pre-selected contacts to the pipeline. Move them between stages and update their deal information to keep track of how your sales deals are progressing. Use the data you collect to adjust your business and communication strategy.
Use CRM data to filter and group people based on which pipeline and stage they are in. You can now create segments that include vital deal information.
Simply put, you can quickly evaluate which contacts may become deals and instantly add them to a pipeline. Equally quickly, you can create new segments that include deals and schedule messages for them. The flow of information about your contacts and deals is automatic and unimpeded. So, you can be certain that you have the right people on your recipient list.
Email is a vital part of direct response marketing and any online branding strategy in general. It’s also a cost efficient and high return-on-investment (ROI) channel of $40 (cross-industry average) in every dollar spent.
Here’s an infographic from GetResponse on how you can leverage email to achieve your business goals.
Average customer attention span these days is merely 5 seconds. As a Business Owner or Marketer, you have to engage on a deeper personal level and implement an integrated, omni-channel approach to provide a more consistent customer experience throughout your sales and marketing funnel.
Here’s how Personalization can help your business succeed in this noisy world and get higher chances of creating purchase intent.
Reference: Get Response. A complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers.