We all have encountered this:
You’re browsing social media or searching something on Google and clicked an ad that took you to this web page in long format like a sales letter or a short one with bullet description and a sign-up form. That is what we call a Landing Page.
A Landing page is usually a separate page from your website that aims a specific action from the user.
Marketers in particular cringe when an ad is directed to a website’s homepage – especially if the ad is talking about a very specific topic and requires a specific Call To Action. This CTA can be in many forms such as a sale, sign-up, call or inquiry.
A good landing page has only one objective: prompting visitors to do the one action you want them to do and convert. This is why many landing pages don’t have menus or a ton of external links—you want your visitor to complete the call to action, not navigate away or get distracted.
Before you engage with any pay-per-click or Facebook advertising campaign and pour money down the drain, Learn how to make effective landing pages to ensure higher chances of success and ROI from your marketing efforts.
USE THIS GUIDE to transform your web traffic into qualified leads and loyal customers.